Clear click tracking & analytics
See clicks by referrer, device, country, and time — optimize ad spend and improve conversions.
Tip: Always add UTM parameters for ads/affiliate campaigns for accurate attribution.
What you can measure
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Traffic sourcesReferrers/UTM show where clicks come from.
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Devices & browsersOptimize landing pages for mobile vs desktop.
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Countries & timeUnderstand distribution and peak converting hours.
Key metrics that matter
Clicks & uniques
Track total clicks and unique visits to assess performance.
Country breakdown
Identify which countries bring better traffic/conversions.
Device split
Improve UX per device to increase conversion rate.
UTM & referrers
Attribute results to campaigns, sources, and creatives.
How to set up tracking (3 steps)
1
Create links per campaign
Use clear naming and grouping for easy management.
2
Add consistent UTM
Use utm_source/utm_medium/utm_campaign… for accurate attribution.
3
Review dashboard & optimize
Filter by campaign and optimize quickly over time.
Optimization tips
Best practices- Standardize UTM naming across your team.
- Separate campaigns by channel: google / fb / tiktok / affiliate.
- If mobile traffic is high, prioritize landing speed and mobile UX.
- Use GA4/Pixel goals to reconcile conversions.
Related
FAQ
When optimized, tracking adds minimal overhead. Stable infrastructure and efficient logging are key.
You can estimate uniques using fingerprint/cookies/IP depending on the system design.
Depends on your plan. Higher tiers typically include exports/campaign reports for reconciliation.
Want clear tracking for your campaigns?
Create campaign links, add UTM, and use analytics to optimize faster.