Rule-based smart redirects
Route traffic by device/country/time so users land on the best experience and you improve conversions.
Tip: Always set a fallback URL to keep links reliable in every scenario.
What you can do
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Geo redirectsRoute by country/region to show the right landing page.
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Device redirectsSeparate mobile/desktop for better UX and speed.
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Time-based rulesSwitch landings by time windows or campaign events.
Common use cases
Mobile vs desktop landings
Split landings by device to increase conversion rate.
Multi-country campaigns
Send users to localized pages by region/language.
Flash sales / time windows
Auto-switch landings by schedule or events.
Basic A/B routing
Route traffic by percentage to test variations.
How to set up (4 steps)
1
Pick destinations
Define landing URLs for each traffic segment.
2
Create rules
Set conditions: device/country/time (depending on your system).
3
Priority & fallback
Order rules by priority and always set a fallback URL.
4
Measure & optimize
Use analytics to tune rules and improve conversions.
Best practices
Best practices- Always set a fallback URL to avoid dead ends.
- Order rules from specific to general (country+device first, broad rules later).
- Keep landing pages lightweight and fast, prioritize mobile if needed.
- For A/B, measure conversions—not clicks alone.
Related
FAQ
Smart redirects are mainly for campaign routing. SEO depends on content/site structure; avoid long redirect chains and use a solid fallback.
Depending on your rule system, you can often combine country + device and add time-based conditions.
Traffic goes to the fallback URL. Always configure fallback to keep links reliable.
Want to boost conversions with smart redirects?
Create rules by device/country/time and use analytics to optimize campaigns.